We are constantly researching new ways to continue being a leader in our industry. One of the newer formats that we love are QR Codes, also know as mobile tagging.
QR is the abbreviation for Quick Response
The QR code process:
Mobile users, taking a picture of the code or reading it with their cameras, trigger an action leading to content download, a message or link.
Taking advantage of local targeting, mobile users can be directed to your brand ads and messages. You can bring your targets to a remarkable real time action, engaging with the brand and leading them to purchase. Moreover, QR codes embedded on packaged goods can provide information previously limited by space (ingredients, features, recommendations etc.) As such it is an excellent real time marketing tool for retail.
QR codes are offering endless marketing opportunities. Today – with the remarkable growth of mobile and smart phones – this potential can be easily implemented.
VIA – TrendSpotting
Applications for scanning
Scan Life & RedLaser are great apps for scanning QRcodes.
If you are interested in using this in promotional materials like banners, posters, stickers or vehicle wraps… let us know! We want to help you reach your customers in a creative way that produces results.
I just saw an article about this for real estate agents putting these on their sign riders giving people more info. I was wondering how cost effective that would be. Good stuff!